Sad state of album promotion
You're reading Mikko Saari's blog Life and opinions. This entry was written 03/24/2005, at 09:45.
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I understand not everyone speaks or writes fluent English. However, if I was in a position where I'd have to send lots of promotional information to receivers around the world, I'd put some effort to writing well.
Here's an example I got from Austrian CCP Records. "The songs are very varied but very catchy and will be hooked in your auditory canals, although they are a manifest of hardness. Thy Nemesis are still immune against commerce and will always stand for the old spirit of Black Metal."
I mean, that might sound perfectly alright in German, but in English it's just silly. And what's that, the band's still immune to commerce? How on earth they've gone and published their album and even try to sell it to people, then?
I think the most outrageous claim so far was made of Entwine's album, which was declared as a superbly original masterpiece - which was simply a ok-if-not-exceptional attempt to ride on HIM's success, with absolutely nothing original about it.
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